Two new campaigns from Coca-Cola feature cans and bottles
printed in braille, so blind people can read them.
In Mexico, ad agency Anónimo realized the hugely popular
"Share a Coke" names-on-cans campaign couldn't be enjoyed by the
blind. So, the agency worked with the soda company to make braille versions.
And in Argentina, Coke and agency Geometry Global printed
braille bottles for members of Los Murciélagos (The Bats), a blind soccer team
that's made headlines internationally in recent years. Those bottles were also
personalized with the players' names.
To read more on this story, click here: Coca-Cola Is NowPrinting Cans and Bottles in Braille for Blind People
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